Jag kan inte hitta några artiklar som har hittat dold mening (vad gäller ordreform) för John Wicks imponerande typsnittstypografi, men jag hittade och artikeln från en webbplats som heter Videomakare från 2015, diskutera nya innovationer för filmtexter med hjälp av typografi tekniker. Artikeln innehåller vad detta gör för John Wick .
The limitations of older subtitling tools are no longer a restraint for editors. As a result, editors can use their graphics packages to apply the rules of typography to their subtitles. It can be as simple as sizing and placing the text on screen so it doesn’t interfere with the mise-en-scene of imagery, or instead plays with it. This is a technique often used in title sequences that utilize shot footage. Along with the placement of type, the editor can change the size of their text, even varying the size of words within a phrase to place emphasis. In this a way, a viewer who is watching without the sound, or who is unfamiliar with the spoken language of the film, will know what words carry the most meaning. It’s also a way to highlight an actor’s dynamic performance. This technique was done for the subtitles of the 2004 Denzel Washington film, “Man on Fire.”
Typography wields great power, and the use of various letterforms imparts meaning upon the words they represent. A simple font choice can change the way an audience interprets what they read. Choosing the right font for any given message is not a task to be taken lightly, and it’s one that should always be considered. The 2014 Keanu Reeves film, “John Wick,” used varying typefaces to impart meaning on its subtitles and to place emphasis on certain words. It was done not only by changing the typeface used, but the color and styling of the chosen words were changed to stand out as well. The resulting type is closer to what is found in the graphic design of posters and magazine covers than what is normally experienced when reading subtitles.
Deolikafärgerna,storlekenochfonten,tillåterord"betoning" och hjälper till att skapa personlighet och ton, inte till skillnad från en grafisk roman.
Till och med den ideen om "affisch- och tidskriftsomslag", lägger till ett extra massivt pop- eller nattklubbar disco / raveelement som matar in i John Wicks neo-nior stil, påminna tittare om papperskorgen och fungerar som en bro mellan estetiska och dialog, men också till sist lägga till en ny typ av visuellt lager.